How’s your China storefront?
China market
is sometimes far different from the foreign markets. Mystery shopping is one of
the most effective methodologies to research the complex China market, and our team has dedicated itself, offering the most cutting-edge mystery shopping in China.
We have been conducting mystery shopping projects for a long time in the service, retail and supermarket
sectors for companies all over China, from Beijing, Shenzhen, Shanghai,
Chongqing and many more.
The studies
are totally targeted at making sure that the processes you designed for the
market are in place, and whether some original points should be adjusted.
But unlike
other agencies that roll out their standard mystery shopping procedure to
address any client, we scrutinize again the method every time
to see whether there’s a way we can fine-tune it for our clients’ specific
needs.
- Do you need a large amount of easy-to-gather data, like how many employees are present when a shopper enters?
- Daxue Consulting’s nationwide network allows us to quickly mobilize research teams of any size in any city in China, keeping costs down by selecting researchers that match the demands of the investigation.
- Do you need an in-depth store study with very specific questions in just one city, like key obstacles to shopping flow in high-street Shanghai shops?
- We can offer researchers with graduate-level educations and experience in field research, who can conduct professional and insightful mystery shopping checks in highly select locations.
- Do you need both?
China is all
about discovering new ways to conduct business. We are
convinced that market research should be conducted the same way.
Nationwide Reach with Chinese mystery shoppers
Our team of fieldwork manager has the competence to oversee research happening in every part
of China, satisfying the need for our clients to deal with multiple agents at
once. We use cutting-edge data gathering, analysis and aggregation methods and
software to transfer digital and physical data gathered across China into a comprehensive
report for our customers.
- We uses various methodologies for mystery shopping in China
- Sending custom-built groups of investigators tailored specifically to the demands of the investigation
- Deployment of mystery shoppers in Tier-1, Tier-2 or Tier-3 cities across the country
- Mystery phone calls under the guise of a customer or a student
- Qualitative interviews with vendors and customers
- Photographic and quantitative data gathering, descriptions of storefront conditions, and access to store records.
Case study: Customer on the Furniture industry
We have a
client, a lifestyle furniture company from Singapore, that creates real value
through manufacturing products of best design and quality standards.
This company
has set up 18 stand-alone stores in mainland China and would like to
monitor its stores in the country, having an deep-insight of the quality of
their stores.
Methodology for the mystery shopping
We helped them
to implement mystery shopping visits in all its retail stores over China. Our duty
was to recruit potential shoppers in all the city of the brand, and we let them
fill a questionnaire describing their visit. A hundred of visitors were
organized, which allow us to evaluate the performance of the company in China,
through knowing the quality of its shops and its services.
